Social marketers have invested thousands of dollars building Likes and Followers and often end up asking themselves the same question – now what?? This is the moment where marketers realize that the real opportunity in social media is in creating a community that talks about the brand or business. But, developing a community is hard. How do you manage hundreds, let alone, thousands of fan relationships in real-time? How do you engage your fans and motivate them to participate? How do you identify valuable actions and show your appreciation for them? This is where Booshaka comes in.
Booshaka's Timeline application for Facebook pages helps you surface, recognize and reward your community contributors. Our application uncovers interesting milestones and achievements for every fan activity, and gives you the tools you need to harness and direct the conversation. Booshaka does all the heavy lifting so that you can focus on what matters – the people and the story.
The leaderboard highlights your SuperFans on Facebook and Twitter. Booshaka gives points to people for contributing activities such as posts, comments, likes, tweets and more to your community. Our scoring system rewards quality participation over quantity (learn how). The leaderboard is the simplest form of fan recognition – it will immediately increase fan activity and create reputation and loyalty within the community. We recommend you customize the name of your fan leaderboard to personalize your program (examples: YourBrand Influencers, YourRestaurant Regulars, Raider Nation, Little Monsters, Beliebers).
Every community has passionate fans and followers. Most of these people would contribute more often if they knew the best way to add value. Booshaka helps you harness and direct the behavior of your engaged fans by providing them with pre-defined actions (posts, tweets, comments, likes, etc). You can even customize these actions to tell the story you want.
Every fan action in your community is valuable. These actions get shared with friends, family and followers and are powerful word of mouth recommendations and trusted referrals. Booshaka helps you recognize your fans in new and interesting ways so that you can build engagement and loyalty. You can create your own recognitions or use Booshaka's default ones like Top Movers & Shakers, Top Commenters, Newcomers of the Week, etc.
Just as Facebook has become the hub for the social web, it should also become the foundation for your modern day loyalty program. With the Booshaka Rewards system, you can offer gifts, discounts, perks, experiences, exclusive content, virtual goods and more to your fans. We like to the think of the Rewards system as your opportunity to convert engagement into business goals and revenue.
Next Up, Amplify
