For the first time, a database (Facebook, Twitter, etc) exists that contains the real world behaviors and interests of people all across the world. This staggering amount of social data is one of the most under- utilized assets in marketing today. Booshaka makes sense of all this data and provides valuable insights that you can use for content discovery and production, consumer understanding, market research, ad targeting and optimization, cross-promotional partner identification and valuation, competitor analysis, benchmarking, measurement and more.
Booshaka shows you how many engaged fans you share with other communities on Facebook. This insight indicates the interest and awareness relationship between your community and others on Facebook.
Booshaka shows you the other communities on Facebook that your fans are engaging with. The balance and direction between the two indicates how much one community influences the other.
Booshaka measures the number of communities that your fans contribute to. This indicates how active the segment of shared fans between your community and others are on Facebook. Level of activity enables you to target hyper-contributors and understand popular interests within your community.
Booshaka shows you the significance of the relationship between your community and others on Facebook. Booshaka measures affinity by algorithmically comparing shared engaged fans, engagement and level of activity. This insight indicates the relevance and attractiveness between your community and others.
Using your affinities, Booshaka algorithmically identifies groups of communities that are highly connected to yours on Facebook. The community graph is an indication of common interests, values, preferences and activities of engaged fans. In essence, this insight describes the identity of your community.
Listening to the chatter within your community is a key to understanding the effectiveness and resonance of your marketing message. Booshaka analyzes the text in posts and comments on your page and shows you the impact and trends of the keywords you’re publishing versus those of your community.
Booshaka ranks the most engaging content in your Facebook community and the ones you’re connected to. This constantly changing feed of content provides insight into what content and creative engages and interests your fans. Tracking the conversation will help you adjust your strategy in real-time and develop content that maximizes reach and effectiveness.
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